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Behavioural Change Challenge

Inducing Behavior Change:

Competing to make the university more sustainable
How can you make people use less paper, turn off the lights, switch off projectors, take the stairs, etc.?

When you apply for the challenge, you can also check out for the student SDG Pool at SDU. Visit the website here.

What is the competition about?
We are inviting suggestions for projects in which you try out ideas on how to influence people’s behaviour. You can choose the type of behaviour change you want to address (e.g. use of paper (printing, towels etc. in restrooms), water, water temperature, electricity, lights, etc.). You will receive support for your projects from technical staff (for instance, for determining how much paper is used before and after your intervention), as well as guidance concerning specific design ideas from relevant researchers. Furthermore, Alsion provides the necessary material (within reasonable limits).

The competition takes place in the framework of the Green Alsion Initiative at the international campus in Sonderborg but addresses students from both Sonderborg and Kolding.

The deadline for the behavior change challenge is flexible, but in case you consider participating, or you need support on your project, please write to Kerstin Fischer ( Carry out your project until June 15th. The winners will be announced and celebrated at the end of June.

What’s at stake?
A tree will be planted in the name of the winning team. All participants will receive a certificate of participation.

What do you have to do?
Carry out some kind of behaviour design project, in which you demonstrate that your idea has a measurable effect. Describe your project and its outcome in a short paper of up to two pages by June 15th.

You can listen to our podcast on the challenge HERE.

For information, please feel free to contact: Kerstin Fischer

We are proud to announce the first winner of our Behaviour Change Challenge 2021

Selina Sara Eisenberger

Selina just finished her Master in Web Communication Design, and the work she submitted to the challenge was a part of her thesis.

Selina investigated the effects of a co-design workshop on behaviour, more specifically, to decrease electricity consumption in a lab. The design workshop was conducted together with the roll-to-roll (R2R) lab at SDU Sønderborg, and the energy consumption was read out manually two weeks before and two weeks after the workshop with the help of a meter installed in the lab to measure and compare the effect. The data collected supports a significant decrease in energy consumption after the co-design workshop was held.

The example clearly demonstrates that by engaging users in a co-design, pro-environmental behaviour can be induced. Overall, the consumption of electricity was significantly lower in the time after the co-design workshop in comparison to before.

The award was presented during the dimission at SDU in Sønderborg on 24 June 2021. An apple tree was planted between Alsion buildings with a plate that refers to the Behaviour Change Challenge 2021.

Listen to our podcast for an interview with Selina and some background.

Thanks to Tony (left), Chris (right), and Knud for their efforts in getting the tree and planting it and for the plate.
We also thank the MCI for the financial support.